Social media gets you closer

A social media strategy is a comprehensive plan that outlines how your business will use social media platforms to meet your marketing objectives. Among other things, it includes an analysis of target audience(s), development of personas, tone of voice, content strategy, tactics for engagement including paid and organic, metrics and KPIs for measurement and reporting. Having a clearly defined social media strategy is crucial to ensure your business is effective and efficient across all relevant social platforms. 

Paid social advertising involves placing ads on social media platforms to reach a specific target audience who may not otherwise see your organic content. The social team at 256 works with you to develop a paid social advertising campaign strategy. This includes producing and managing clearly targeted creative and messaging designed to achieve specific business objectives. These are defined at the outset in the strategy phase but may include lead generation, specific user actions or driving traffic to a website. Throughout your campaign we will optimise the ads for maximum impact and ROI. 

Community management involves building and nurturing relationships with your online audience(s). This includes engaging with followers, responding to comments and messages, and addressing any issues or concerns. We will also advise on a clear escalation policy to ensure your brand reputation is protected. Community management builds trust and loyalty among followers, which can lead to increased engagement and ultimately, help you reach your KPIs and business goals. 

Social listening involves monitoring social media platforms for mentions of a brand, product, or service. At 256 we can help with social listening by using specialised tools to monitor key social media and other digital platforms for brand mentions, sentiment analysis, and other relevant conversations. This allows us to track the effectiveness of campaigns, identify potential issues, and respond quickly to customer feedback. 

• Expertise: at 256 we have a wealth of specialised knowledge and experience in social media marketing staying on top of trends and opportunities. This allows us to create and implement effective strategies. 
  
  
• Time-saving: Managing social media can be time-consuming, and an agency can take care of the day-to-day tasks, freeing up time for you to focus on other priorities. 
  
  
• Costs: Outsourcing social media management to an agency can be more cost-effective than hiring an in-house team. 
  
  
• Results-driven: We are focused on delivering results for our clients, and our use of data and analytics allows us to inform, plan and measure the success of campaigns as well as adjust strategies in real time if needed. 

We will typically handle all aspects of social media content, including ideation, planning, content production, copywriting, scheduling, and publishing. We work closely with our clients to ensure that the content is right for the platform and the target audience, aligned tightly with your brand guidelines, tone of voice and messaging. Throughout all campaigns we use a suite of data and analytics tools to measure the success of the content and adjust campaigns to improve performance.