Discover how personas can supercharge your content strategy, align your marketing with customer needs, and eliminate costly assumptions. Check out our video series.
What is a persona?
Nadia from 256 explains why personas go beyond simple demographics, focusing on motivations, needs, and pain points. Learn how understanding personas can help you develop a content strategy that truly connects with your customers. Watch the video now.
How to run a persona interview
Listen to Nadia from 256 as she reveals practical tips on conducting effective persona interviews, including how many people to interview, the importance of diversity in your pool, and why one-on-one conversations are irreplaceable. Watch the video now.
5 persona traps to avoid
Join Nadia from 256 as she uncovers the essential do’s and don’ts of creating effective personas. Discover how well-crafted personas can transcend marketing to inform your entire business approach. Watch the video now.
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