--- title: Services - Data Analytics description: Data is now an essential currency in every business. Find out how to get actionable insights faster with our range of data services. Get in touch now. --- [![256 logo](https://www.256content.com/hs-fs/hubfs/Giff-Logo.gif?width=95&name=Giff-Logo.gif "256 logo") ![256 logo](https://www.256content.com/hs-fs/hubfs/256-logo--white.png?width=95&name=256-logo--white.png "256 logo")](https://www.256content.com) - Services - [Content Strategy](https://www.256content.com/services/content-strategy) - [Personas](https://www.256content.com/services/personas) - [Content Managed Service](https://www.256content.com/services/content-managed-service) - [Content Operations](https://www.256content.com/services/content-operations) - [Campaign 360](https://www.256content.com/services/digital-marketing-advertising-agency) - [Data Analytics](https://www.256content.com/services/data-analytics) - [Custom Dashboards](https://www.256content.com/services/dash) - [Market Intelligence](https://www.256content.com/services/competitor-analysis) - [Siteseer](https://www.256content.com/services/content-audit) - [Internal Communications](https://www.256content.com/services/internal-communications) - [Shine Video Production](https://www.256content.com/services/video-production) - [Unlocking Team Talent](https://www.256content.com/services/video-production/intfluencers) - [Social Media Services](https://www.256content.com/services/social-media) - [Case Studies](https://www.256content.com/case-studies) - [Blog](https://www.256content.com/blog) - [Contact](https://www.256content.com/contact) - [About Us](https://www.256content.com/about-us) - [Our Values](https://www.256content.com/our-values) - [Careers](https://www.256content.com/careers) - [Resources](https://www.256content.com/resources) # Unlock the power of data Your data is full of valuable insights that can save you time, money and set you apart from your competitors. We'll unlock the power of your data to help  drive your business back to the future. [Get in touch](https://www.256content.com/services/data-analytics#contact-us) [![data-analytics\_hero](https://www.256content.com/hubfs/Data%20and%20Analytics%20Page/data-analytics_hero.jpg)](https://player.vimeo.com/video/891066342) ## So much data, so little time Data is now an essential currency in every business. Find out how to get actionable insights faster with our range of data services. ![data-analytics-CARDS](https://www.256content.com/hs-fs/hubfs/Data%20and%20Analytics%20Page/data-analytics-CARDS.jpg?width=1200&height=1448&name=data-analytics-CARDS.jpg) ![icon\_data\_01](https://www.256content.com/hubfs/icon_data_01.svg) ### CUSTOM DASHBOARDS We build your bespoke, at-a-glance marketing performance dashboard giving you real-time information at your fingertips. [Find out more](https://www.256content.com/services/dash) ![icon\_data\_02](https://www.256content.com/hubfs/icon_data_02.svg) ### Market Intelligence We benchmark your performance against competitors and industry averages, highlighting actions to give you competitive advantage. [Find out more](https://www.256content.com/services/competitor-analysis) ![icon\_data\_05](https://www.256content.com/hubfs/icon_data_05.svg) ### SITESEEER ™ CONTENT AUDITS We audit your content performance using proprietary technology, uncovering content gaps and opportunities for growth. [Find out more](https://www.256content.com/services/content-audit) ![icon\_data\_03](https://www.256content.com/hubfs/icon_data_03.svg) ### KEYWORD RESEARCH Make the most of our advanced keyword research service, to reveal the unique audience insights needed to shape your content strategy. [Get in touch](https://www.256content.com/services/data-analytics#contact-us) ![icon\_data\_04](https://www.256content.com/hubfs/icon_data_04.svg) ### TECHNICAL SEO Our technical SEO optimises your site architecture, structured data, linking, and on-page elements to attract your customers. [Get in touch](https://www.256content.com/services/data-analytics#contact-us) ![icon\_data\_06](https://www.256content.com/hubfs/icon_data_06.svg) ### INTERNATIONAL SEO Optimise your global site architecture with our international SEO expertise adapting to language and technical nuances.   [Get in touch](https://www.256content.com/services/data-analytics#contact-us) ![icon\_data\_07](https://www.256content.com/hubfs/icon_data_07.svg) ### SITE MIGRATIONS If you're adopting a new CMS or changing domains, we'll mitigate risk and eliminate technical issues, ensuring a seamless transition. [Get in touch](https://www.256content.com/services/data-analytics#contact-us) ![icon\_data\_08](https://www.256content.com/hubfs/icon_data_08.svg) ### TRAINING Empower your internal teams through our bespoke data and analytics training, tailored to address your business challenges. [Get in touch](https://www.256content.com/services/data-analytics#contact-us) ## FAQs - ## What is technical SEO, and how can the 256 team help? Technical SEO is crucial because it focuses on optimising the infrastructure and technical aspects of a website to improve its visibility and performance in search engine results. By ensuring that a website is technically optimised, search engines can easily crawl and index its pages, understand its content, and determine its relevance to user queries. Investing in technical SEO is essential for maximising a website's potential, attracting more visitors, and achieving online success.   The 256 data and analytics team delivers thorough technical audits designed to address issues related to your content, links, and code. We take a proactive approach, considering urgent requirements, customer intent, and the balance between impact and effort. By prioritising these factors, we ensure that the most critical needs of your website are met, enhancing its overall performance and user experience. - ## What makes 256's SEO consultancy different? At 256, we prioritise your bottom line and the real impact of our recommendations.  When you choose our SEO consulting services, you gain access to a team of talented creatives and content creators, which is a rarity in the SEO industry. We recognise that excellent SEO requires exceptional content, and our collaborative approach ensures a seamless integration of the two. 256 places a strong emphasis on user experience (UX) and creating outstanding one-off page experiences. Our goal is to ensure that your content aligns with search engine result page (SERP) intent, delivers world-class experiences, and ultimately solves for the end user. We firmly believe that this emphasis is the key to meeting Google's long-term expectations. - ## What’s 256’s analytics tech stack? 256 provides dynamic marketing intelligence and audience insights through DASH™ , our proprietary Data Analysis and Social Hub. DASH™ presents our clients with comprehensive access to integrated data spanning SEO, Paid Media, Paid Social, and other channels. We utilise this valuable resource to assist you in making informed decisions that directly influence your winning strategies. The 256 team also has deep expertise in Google Analytics 4, Google Looker Studio and Power BI, enabling us to tailor reporting solutions to your needs. - ## What is market intelligence and why do I need it? Market intelligence transforms big data into actionable insights, enabling strategic decisions to maximise return on investment. It provides a custom view of your market, aids in competitive analysis, and helps map out your business's strategic path. Market intelligence tools allow for real-time, scalable decision-making and offer valuable insights over raw data. By understanding your business deeply, it provides tailored insights, giving you the knowledge to navigate your market effectively and achieve your goals. ## Case Studies [![Passenger in wheelchair gets assistance at train station](https://www.256content.com/hs-fs/hubfs/Accessible-and-inclusive-tourism.jpg?width=500&name=Accessible-and-inclusive-tourism.jpg)](https://www.256content.com/case-studies/accessible-and-inclusive-tourism) [![B2B Social media influencer training videos](https://www.256content.com/hs-fs/hubfs/B2B-Social-media-influencer-training-videos-2.jpg?width=500&name=B2B-Social-media-influencer-training-videos-2.jpg)](https://www.256content.com/case-studies/super-social-micro-learning-videos) [![](https://www.256content.com/hs-fs/hubfs/burst_TH-1.jpg?width=500&name=burst_TH-1.jpg)](https://www.256content.com/case-studies/burst-oral-care) [![](https://www.256content.com/hs-fs/hubfs/UL_Campaign360.jpg?width=500&name=UL_Campaign360.jpg)](https://www.256content.com/case-studies/education) [![](https://www.256content.com/hs-fs/hubfs/The-Gender-Pension-Gap.jpg?width=500&name=The-Gender-Pension-Gap.jpg)](https://www.256content.com/case-studies/addressing-irelands-gender-pension-gap) [![](https://www.256content.com/hs-fs/hubfs/Keelings1000X1000.jpg?width=500&name=Keelings1000X1000.jpg)](https://www.256content.com/case-studies/keelings-rewilding-ireland) [![](https://www.256content.com/hs-fs/hubfs/Irish%20Life%20Intfluencers/Irish-Life-Influencers-1.jpg?width=500&name=Irish-Life-Influencers-1.jpg)](https://www.256content.com/case-studies/intfluencers-irish-life) [![](https://www.256content.com/hs-fs/hubfs/fyffes-case-study-1.png?width=500&name=fyffes-case-study-1.png)](https://www.256content.com/case-studies/fyffes-great-banana-bread-bake-off) [![](https://www.256content.com/hs-fs/hubfs/failte-case-study-1.jpg?width=500&name=failte-case-study-1.jpg)](https://www.256content.com/case-studies/tourism-tone-of-voice) [![](https://www.256content.com/hs-fs/hubfs/irish_life.jpg?width=500&name=irish_life.jpg)](https://www.256content.com/case-studies/irish-life-pension-portal) [![](https://www.256content.com/hs-fs/hubfs/fyffes-case-study-2.jpg?width=500&name=fyffes-case-study-2.jpg)](https://www.256content.com/case-studies/fyffes-bananas-superfood) [![](https://www.256content.com/hs-fs/hubfs/vizor_TH.jpg?width=500&name=vizor_TH.jpg)](https://www.256content.com/case-studies/vizor-by-regnology-content-strategy) ## [See more case studies](https://www.256content.com/case-studies) ## What's everyone saying about 256? #### ![ss\_logo\_UL](https://www.256content.com/hs-fs/hubfs/Imported%20images/ss_logo_UL.jpg?width=284&name=ss_logo_UL.jpg)Sharon Kelly Marketing Campaigns Officer “Through their expertise in content and digital marketing, we have jointly developed an agile, integrated strategy that has led to consistently excellent results and impressive ROAS.” #### ![ss\_logo\_Failte](https://www.256content.com/hs-fs/hubfs/Imported%20images/ss_logo_Failte.jpg?width=284&name=ss_logo_Failte.jpg)Claire Cadogan Head of Digital at Fáilte Ireland “The vision, strategy and roadmap has delivered a critical tool to help drive the recovery of the tourism industry in Ireland.” #### ![ss\_logo\_IL](https://www.256content.com/hs-fs/hubfs/Imported%20images/ss_logo_IL.jpg?width=284&name=ss_logo_IL.jpg)Caitríona Kelly Hanlon Senior Marketing Specialist at Irish Life “256 bring seemingly insatiable energy and world class expertise to everything they do with us.” #### ![ss\_logo\_UL](https://www.256content.com/hs-fs/hubfs/Imported%20images/ss_logo_UL.jpg?width=284&name=ss_logo_UL.jpg)Eleanor McCormack Head of Marketing & Campaigns “256 not only delivered 25% ahead of target for the first year, but it has also totally revolutionized how we attract and convert students.” #### ![ss\_logo\_Vizor](https://www.256content.com/hs-fs/hubfs/Imported%20images/ss_logo_Vizor.jpg?width=284&name=ss_logo_Vizor.jpg)Veronika Slogar Marketing Manager at Vizor Software “We now have improved internal communication between Sales and Marketing teams and our prospects move faster through the pipeline.” ## Get in touch... 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