Content eats strategy for breakfast

A content strategy is a written document that articulates that sweet spot where your brand purpose meets your customers' content needs. A content strategy uses data, customer behavior analysis and content performance to identify gaps and opportunities for your personas at various stages of their buyer journey. It lays out your plan for content creation, publishing and reporting. It identifies key pillars, themes and types of content, articulating where to prioritize for the best results. It defines the resources, approach and clearly defined steps to achieve your business goals.

A content strategy sets achievable and realistic goals, tracks progress and identifies new opportunities. A strategy keeps your business and your content and marketing teams on track to improve ROI, minimize wasted resources and improve transparency.

Content strategists whip up winning strategies that identify your businesses goals, define what sets you apart from your competitors and detail a clear, measurable way to achieve these goals against measurable KPIs.

A content strategy is a clearly defined approach that identifies the role of content at each stage of the customer journey, from attracting new customers through to conversion and retention.

Tone of voice is an extension of your brand. It communicates your values and your goals while creating a consistent customer experience that defines your personality.