Story is the thread that binds humanity
Unleash the power of story through culturally relevant, relatable content marketing across your entire ecosystem as we build and grow your B2B or B2C audiences.
It's time to stop random acts of content
256's multi-disciplinary content managed service teams use data insights, an editorial mindset and stunning creative to craft and market your unique brand value. From strategy to ideation, production, distribution, reporting and insights your 256 service team provides all the skills when you need them.
How can our content managed service deliver your business goals?
content creation
256 turns your brand into a publisher to acquire and retain audiences with content that grows community, fuels conversations and boosts engagement.
Video & Motion Graphics
Use video to bring your brand story to life. 256 manages your location or studio shoots producing hero campaign spots, social, interactive and personalised video at scale.
creative
Amazing creative delivers unforgettable content experiences. Our award-winning studio transforms your digital projects with interactive design, campaigns, eBooks, presentations and more.
social media
256's social studio crafts your social-first message and thumb stopping creative to boost your reach across channels with shareable, snackable social content and result-focused strategies.
digital marketing
Improve your digital marketing results with robust and effective multi-channel digital campaigns that win the right audiences and convert. SEO, PPC, Paid
inbound marketing
Generate new leads and create advanced pipelines through marketing automation. We set up and mange your ecosystem, delivering your audience of one.
FAQs
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Why are Content Managed Services important?
Content managed services allow you to tell the story of your brand and connect with your customers without hiring a specialist in-house team. With a full service team of content strategists, writers, editors, creative studio, data and analytics at your disposable you can scale and optimise your marketing faster to deliver on your business objectives. 256 provides the exact mix of technical skills and project management on retainer to compliment your in-house team.
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Why use video marketing?
Video is one of the best ways to communicate your message. With high engagement rates and adaptable to use across all platforms, video has become the go-to medium for the world's biggest brands.
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What is content creation?
Content creation is the process of communicating information through a range of content types with the goal of building and retaining a relevant audience of customers and advocates. Content is constantly evolving and is an incredibly fast-moving industry often requiring domain and topic specialists to get the best return on your investment.
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What is social media marketing?
Social media marketing is using the reach and impact of social media platforms across the world to market your business and services. Find new customers with social-first content and reinforce your brand loyalty across your platforms with content that your followers care about.
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What is a social media strategy?
A social media strategy is your plan to achieve your social media goals. Grow your followers, increase engagement and expand your reach with clearly defined steps that show what platforms and type of content you're going to create and how your approach is implemented and reported on.
What's everyone saying about 256?
Sharon Kelly
Marketing Campaigns Officer
“Through their expertise in content and digital marketing, we have jointly developed an agile, integrated strategy that has led to consistently excellent results and impressive ROAS.”
Claire Cadogan
Head of Digital at Fáilte Ireland
“The vision, strategy and roadmap has delivered a critical tool to help drive the recovery of the tourism industry in Ireland.”
Caitríona Kelly Hanlon
Senior Marketing Specialist at Irish Life
“256 bring seemingly insatiable energy and world class expertise to everything they do with us.”
Eleanor McCormack
Head of Marketing & Campaigns
“256 not only delivered 25% ahead of target for the first year, but it has also totally revolutionized how we attract and convert students.”
Veronika Slogar
Marketing Manager at Vizor Software
“We now have improved internal communication between Sales and Marketing teams and our prospects move faster through the pipeline.”