Unlock your content superpower…
SiteSeeer™ takes the pain and slog out of content audits and provides the intelligence you need from your data. It’s your team of content experts and dozens of tools all rolled into one time and money saving solution.
Does this sound like you?
UNLOCK ACTIONABLE INSIGHTS
You are spending a lot of time and money on crawling and analyzing tools, but you still don’t have the insights you need for your content operations.
OPTIMIZE RESOURCES
You’re focused on creating more and more content without a written strategy that aligns to user behaviour and delivers improvements fast.
SET OBJECTIVE CRITERIA
Your wider teams are holding on to non-performing content because you don’t have an objective criterion for assessing quality.
AVOID INDEX BLOAT
Your website is bloated, and your carbon footprint is increasing but you don’t know where to start to fix it.
INFORM WEBSITE PLANNING
You’re planning a new website or digital strategy and you don’t have the resources or technical expertise to inform the next steps.
SUPPORT GOVERNANCE
You’re struggling with content governance because you don’t have a framework to assess content performance and alignment to strategy.
How can SiteSeeer™ help?
Content is the fuel of conversion, but content chaos kills performance. SiteSeeer™ sorts the chaos and gives you a data led action plan to make improvements fast.
FASTER, PAIN-FREE CONTENT AUDITS
256 developed SiteSeeer™ to take the time and pain out of content audits for our content agency teams. Now we want to share it with you.
BENCHMARK SITE HEALTH
SiteSeeer™ assesses hundreds of different data points to give you a full picture of your website’s content health.
ACTION PLAN
SiteSeeer™ gives you an action plan to fix your content performance. We show you what to optimize, delete and develop helping you to unlock unclaimed revenue.
UNLOCK VALUE
SiteSeeer™ and our content strategists map your content to your personas and funnel stage, so you know where best to focus your limited time and resources in the future.
REDUCE YOUR CARBON FOOTPRINT
SiteSeeer™ helps you reduce your carbon footprint, showing you what content you can safely remove.
CLOSE THE GAP ON COMPETITORS
SiteSeeer™ identifies gaps in your website with high volume search terms for content your audience wants (and you can rank for).
UNDERSTAND YOUR PERFORMANCE
Share our easy-to-read reports, across your entire company, so everyone is on the same page and understands how content is aligning to business goals.
INFORM STRATEGY
Your content audit is the first step to a winning content strategy. Find out where your content meets customer needs and what you can do to drive success with limited resources.
What else can SiteSeeer™ do?
SiteSeeer™ is available as a one-off service delivered to you by the technical and content strategy experts at 256, the only agency in the world with ISO 9000 certification.
You can also schedule regular content audits with SiteSeeer™ to…
Benchmark your performance over time as you implement your new strategy.
FAQs
-
What is SiteSeeer™?
SiteSeeer™ is a proprietary content audit software developed by 256 the multi-global award-winning content marketing agency. It was created to save clients time and money by replacing multiple expensive subscription tools and removing the need for an in-house team of content strategists and analysts.
-
What is a content audit?
A content audit objectively reviews your brand’s website content to improve its performance and your marketing ROI. It identifies what content is working, what can be improved and what you can delete. It highlights content and performance gaps for content your audience wants.
-
Why do I need a content audit?
A content audit is the bedrock of your digital and content strategy. It shows you how well your brand’s content efforts meet your customer’s needs. It gives you a roadmap of where to invest your resources to get the best results.
-
What tools are used for content audits?
Marketing teams often spend chunks of their days trying to pool data from crawling tools, analysis tools and spreadsheets. SiteSeeer™ analyses hundreds of data points to quickly show you what’s working on your site and what isn’t.
-
How does SiteSeeer™ save me time with my content audit?
SiteSeeer™ knows which data matters most and has been designed to do in hours what it can take days to do manually. SiteSeeer’s™ data is then reviewed by 256’s content strategy experts to validate recommendations and give your team a roadmap for monthly content operations.
-
How does SiteSeeer™ work?
256’s data analysts run SiteSeeer™ on your website. Our team of strategists analyse the results and present data informed recommendations.
-
How long does a SiteSeeer™ content audit take?
Each SiteSeeer™ audit is specific to your company and your needs, to get an accurate estimate, get in touch with us.
-
How does SiteSeeer™ save me money on my SEO content audit?
Save time on monitoring and managing a website’s content inventory by scheduling content audits with SiteSeeer™. Multiple tools and APIs are expensive. SiteSeeer™ reduces costs by pulling together hundreds of data points in one place.
-
How much does a SiteSeeer™ cost?
SiteSeeer™ is a bespoke service, each of our clients are different so the pricing for each project varies. Get in touch with us and we’ll put a quote together for you.
-
Does SiteSeeer™ have content audit tools that help with Google Algorithm updates?
Yes, SiteSeeer™ keeps track of Google Algorithm updates and assesses the impact on the performance of your content with automatically re-scheduled content audits that compare performance before and after.
-
Are your reports easy to understand? My sales team sometimes struggles with content audit spreadsheets.
Our reports are written by humans for humans, so everyone from sales teams to content teams, the CMO and the CEO can find the valuable information they need to make decisions.
What's everyone saying about 256?
Claire Cadogan
Head of Digital at Fáilte Ireland
“The vision, strategy and roadmap has delivered a critical tool to help drive the recovery of the tourism industry in Ireland.”
Caitríona Kelly Hanlon
Senior Marketing Specialist at Irish Life
“256 bring seemingly insatiable energy and world class expertise to everything they do with us.”
Eleanor McCormack
MARKETING MANAGER AT UNIVERSITY OF LIMERICK
“256 not only delivered 25% ahead of target for the first year, but it has also totally revolutionized how we attract and convert students.”
Veronika Slogar
Marketing Manager at Vizor Software
“We now have improved internal communication between Sales and Marketing teams and our prospects move faster through the pipeline.”