--- title: Charmin’s Sit or Squat App description: Charmin figured out a way to build an app around its core product - toilet paper - and it quickly became a hit. image: https://www.256content.com/hubfs/Imported_Blog_Media/dirty-bathroom-Oct-27-2022-04-38-09-2312-PM.jpg --- [![256 logo](https://www.256content.com/hs-fs/hubfs/Giff-Logo.gif?width=95&name=Giff-Logo.gif "256 logo") ![256 logo](https://www.256content.com/hs-fs/hubfs/256-logo--white.png?width=95&name=256-logo--white.png "256 logo")](https://www.256content.com) - Services - [Content Strategy](https://www.256content.com/services/content-strategy) - [Personas](https://www.256content.com/services/personas) - [Content Managed Service](https://www.256content.com/services/content-managed-service) - [Content Operations](https://www.256content.com/services/content-operations) - [Campaign 360](https://www.256content.com/services/digital-marketing-advertising-agency) - [Data Analytics](https://www.256content.com/services/data-analytics) - [Custom Dashboards](https://www.256content.com/services/dash) - [Market Intelligence](https://www.256content.com/services/competitor-analysis) - [Siteseer](https://www.256content.com/services/content-audit) - [Internal Communications](https://www.256content.com/services/internal-communications) - [Shine Video Production](https://www.256content.com/services/video-production) - [Unlocking Team Talent](https://www.256content.com/services/video-production/intfluencers) - [Social Media Services](https://www.256content.com/services/social-media) - [Case Studies](https://www.256content.com/case-studies) - [Blog](https://www.256content.com/blog) - [Contact](https://www.256content.com/contact) - [About Us](https://www.256content.com/about-us) - [Our Values](https://www.256content.com/our-values) - [Careers](https://www.256content.com/careers) - [Resources](https://www.256content.com/resources) [B2C](https://www.256content.com/resources/tag/b2c) # Charmin’s Sit or Squat App ![Author avatar](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ### Posted by **256** ### August 13th, 2020 [Charmin](https://www.charmin.com/en-us) is a toilet paper brand operated under the Procter & Gamble family. **Audience:** B2C **Industry:** Manufacturing **Type:** Superhero **Campaign Title:** Sit or Squat [https://www.charmin.com/en-us/about-us/sitorsquat](https://www.charmin.com/en-us/about-us/sitorsquat) #### What It Is When companies create an app, it's usually dedicated to using their services - not deciding whether to sit or squat. We're not talking about exercise here either. The toilet paper brand Charmin created an app for its customers to rate clean (or not so clean) places to go to the bathroom - like a Waze for public toilets. Although it's not actively being developed anymore, the ingenious idea received accolades from Parenting Magazine and earned over 100,000 downloads on Google Play store alone. The idea behind it is simple: which toilets can you sit in, and which might you have to squat to finish your business? It became invaluable to families with young children.     ![Charmin's Sit or Squat app is a great idea of how a brand can branch out in its content creation without leaving its territory.](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/charmin-sit-squat-app-Oct-27-2022-04-38-08-6679-PM.png?width=671&name=charmin-sit-squat-app-Oct-27-2022-04-38-08-6679-PM.png)    #### Why We Like It Talk about thinking outside of the box. Charmin built an app that had more of a function than just being an advertisement for its customers and people loved it. The superhero asset earned the company widespread praise, and it more than likely didn't take many resources to put together. #### How We’d Add To It Charmin's Sit or Squat app has all but been forgotten about by the developer at this point, resulting in falling review scores and comments from unamused users. The app is already built - why not continue to tweak it and support its users? We're betting that the only thing that will come out of it will be happy reviewers who are more likely to return the favour when shopping for toilet paper. ![256](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ## 256 We're 256 - \*the\* content marketing agency. Finding us talking all things digital, creative, social and marketing. ## [![Left arrow](https://www.256content.com/hubfs/leftVector.png) Previous Post](https://www.256content.com/resources/san-diego-tourism-authoritys-bliss-break) ### San Diego Tourism Authority’s Bliss Break [![Blog index icon](https://www.256content.com/hubfs/homeVector.png)](https://www.256content.com/resources) ## [Next Post ![Right arrow](https://www.256content.com/hubfs/rightVector.png)](https://www.256content.com/resources/muji-pen-art) ### MUJI’s #MUJIPenArt ## Subscribe Here ### You may also like... [![](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/regions-of-japan-Oct-27-2022-04-37-43-3824-PM.jpg?width=500&name=regions-of-japan-Oct-27-2022-04-37-43-3824-PM.jpg)](https://www.256content.com/resources/regions-of-japan) [B2C](https://www.256content.com/resources/tag/b2c) ### [Travel Japan: Regions of Japan](https://www.256content.com/resources/regions-of-japan) 256 | Sep 28, 2020 [![](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/cheerios-Oct-27-2022-04-38-32-7918-PM.jpg?width=500&name=cheerios-Oct-27-2022-04-38-32-7918-PM.jpg)](https://www.256content.com/resources/cheerios-recipes) [B2C](https://www.256content.com/resources/tag/b2c) ### [Cheerios Recipes](https://www.256content.com/resources/cheerios-recipes) 256 | Sep 20, 2020 [![](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/Open%20Space%E2%80%99s%20Website-Oct-27-2022-04-38-50-0563-PM.jpg?width=500&name=Open%20Space%E2%80%99s%20Website-Oct-27-2022-04-38-50-0563-PM.jpg)](https://www.256content.com/resources/open-spaces-website) [B2C](https://www.256content.com/resources/tag/b2c) ### [Open Spaces' Website](https://www.256content.com/resources/open-spaces-website) 256 | Sep 14, 2020 ![256](https://www.256content.com/hs-fs/hubfs/Imported%20images/logo%20(1).png?width=64&height=30&name=logo%20(1).png) 256 South Circular Road, Dublin 8, DO8 P6C6 [+353 1 473 5040](tel:+35314735040) **New Business Enquiries:** [**Contact Us**](https://www.256content.com/contact) Follow us on social to keep up with our projects, client work and content wisdom. - - - TFS Media Agency Ltd t/a 256. Registered in Ireland Company No. 525946. VAT No. IE 2975710SH Director: K Hesse. - [Privacy Policy](https://www.256content.com/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "256", "url" : "https://www.256content.com/resources/author/256" }, "dateModified" : "2022-11-21T21:54:39.737Z", "datePublished" : "2020-08-13T23:00:00.000Z", "headline" : "Charmin’s Sit or Squat App", "image" : [ "https://www.256content.com/hubfs/Imported_Blog_Media/dirty-bathroom-Oct-27-2022-04-38-09-2312-PM.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.256content.com/resources/charmin-sit-or-squat", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.256content.com/hubfs/256-logo.png" }, "name" : "256" } } ```