FREE TRAINING

Building Authority with Pedro Pascal

A Dive into Topic Clusters

Speaker: Mark Scully

Date: 27th September 2023

Time: 4pm GMT

Duration: 40m

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What you will learn in this webinar

Join us for a 40 minute training where we discover the power of topic clusters. We'll guide you through creating your own cluster and showcase successful examples to help elevate your web strategy and boost your site's authority. Dive into their structure, understand their significance, and see why they're a win-win for both you and Google.

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MASTER THE BASICS

Delve deep into the world of topic clusters. By the end of this webinar, you'll have a comprehensive understanding of their structure, purpose, and the pivotal role they play in a modern content strategy.

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DIY TOPIC CLUSTERS

We won't just tell you about topic clusters; we'll show you how to craft them. Receive a step-by-step walkthrough on creating your own impactful topic cluster, tailored to your content and audience needs.

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Google's Best Friend

Uncover the symbiotic relationship between topic clusters and search engines. Discover why these clusters are beneficial for your audience, but also a key ingredient in optimising for Google and enhancing your SEO efforts.

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Real-world Success 

Inspiration is a click away. We'll dissect and analyse real examples of topic clusters done right, providing you with tangible insights and strategies to emulate in your own digital landscape.

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Mark Scully

Head Of Digital Innovation & Strategy, 256

Mark is 256's Head of Digital Innovation and Strategy leading the development of the agency's proprietary technology, SiteSeeer™, bringing insights to data. Mark uses his extensive knowledge of the Google suite of tools required to unlock digital insights and uses his experience to produce award-winning data-driven digital ecosystems.