Driving a 310% increase in leads for Statwolf through content

The challenge

Statwolf, a Dublin-based data analytics SaaS business needed the creation and execution of long-term inbound marketing strategy to grow brand awareness, increase relevant site traffic, drive lead generation and database growth. 

What we did

Clearly defining the various Statwolf buyer personas and understanding the real-world challenges that they face in their respective roles allowed us to build a solid knowledge base to build our strategy upon. 

Creating a long-term content strategy allowed Statwolf to have a clear plan that aligned marketing and sales teams. It allowed them to efficiently designate budgets, set goals and track performance. The strategy included blogging, social media, email marketing, animated video content, event collateral and database management. 

On top of this, a suite of premium content assets was created with the focus of generating new leads for Statwolf, which lead them to their newly redesigned website. This new and improved site was designed with the goal of optimising the user journey and converting leads.

Key results include: 

• 105% increase in monthly recurring website traffic. 

• 300% increase in interactions from social media. 

• 107% increase in traffic from organic search. 

• Average landing page conversion rate of 21%. 

• 310% increase in overall lead generation.