Creating an active online community for Linsey with holistic content

Objective
To create a community on Facebook of people interested in property and to engage potential leads with organic content on the site.

The solution
A holistic content marketing strategy including:

Custom illustrations
A bustling Facebook community now 6,600 strong
A very high-standard of blog content, both serious and light-hearted, about property/moving/real estate in Ireland
Downloadable: a 17 page ebook on downsizing in Ireland, and a home seller’s checklist
Sourcing, creating, and editing photo and video content for Facebook
Monthly media spend on Facebook for lead gen and on-the-page content
Optimising technical SEO
Took part in market research to gauge customer sentiment

The results
In ten short months, Lisney has:

Become the most prominent and engaged Irish estate agent on Facebook
The Lisney blog has already surpassed 38,000 reads
110,000 video views on Lisney branded video
Over 8,200 followers on the Lisney Facebook, growing monthly
Dramatically increased brand awareness on social
121% yoy uplift in sessions on site (206,570 vs 93,062)
First estate agent in Ireland to launch Facebook Live tours of properties, with coverage in mass media

How can we help you get great content results?

If you’ve made it this far, thank you. You may be exploring an investment in content marketing and are unsure about ROI or attribution. You may have a content programme that is underperforming or a chaotic multi-channel content ecosystem that needs an overhaul.

Our expert team of global award winning strategists, editors, data analysts and creatives can answer your questions.

If that sounds good to you and you’d like to have a chat, just fill in the form or give us a call!