Racking up likes on social media for BSN

Objective

To create supplementary assets for the BSN brand on Facebook and their website.

Solution
We created a suite of content for BSN including social posts, apps, blogs, competitions, and graphics. BSN then promoted the content themselves, in-house.

The content was released over the span of three months and included:

One-on-one interviews with BSN athletes/brand ambassadors about what pushes them
General blogs about fitness and nutrition that were hyper-relevant to BSN’s audience including:
Nutritional tips posted weekly in the form of images
Detailed workout plans from BSN athletes/brand ambassadors
A One Rep Max calculator to go on the BSN site to calculate a person’s max rep
A number of Woobox created quizzes, polls, and competitions
Motivational Monday content

Results
The campaign resonated with the audience, notching up hundreds of likes, several hundred thousand reach, and high engagement across the board.

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